As kids are the major section of the audience we cater to, it became essential to communicate with them in a way that engages them and generates curiosity in their sharp minds. That’s how our mascot DOMMY came into existence.

DOMMY is the embodiment of the modern-day kid. He is sharp, quick, technologically savvy and very tuned into the modern world. He is not just academically bright but also creatively sharp. Dommy encourages kids to discover their talents and go beyond their limits. At the same time, it encourages them to believe that they need to prepare today for whatever they wish to be in the future.