Incorporated in 1976, DOMS India is into the production and marketing of wooden polymer pencils, sharpeners, erasers, mathematical and drawing instruments, ballpoint pens and other range of student art materials. With the audience showering us immense love, we have been playing an instrumental part over the years in shaping and strategizing various other organizations under our umbrella.
Besides the strategic acquisitions in Debok and other brands under C3, DOMS joined hands with Pioneer. Leveraging the DOMS brand and its strong distribution network, Pioneer has been able to grow its revenues multi-fold. With a helping hand from DOMS, Pioneer has been focusing on the domestic market and with an eye on A4 and other school books; drawing, colouring, craft and scrapbooks; graphs, practical, essay and project books to have a trust within the audience for its quality, visual appeal and cost-effectiveness.
Uniwrite Pens and Plastics Pvt Ltd, a stationery brand focussing on manufacturing and marketing of mid-priced segment writing pens, incorporated in April 2016, was acquired by DOMS in July 2016. With a strategic acquisition of a 35% stake in the company, Uniwrite was able to sell its products under the Debok brand via DOMS’ strong distribution network with a pan-India presence. Under the guidance of DOMS, Uniwrite has laid down a well-structured plan that is focussed on reorganising its business operations and restructuring its product portfolio.